“Dead Man on Campus” Main Title Sequence
“Dead Man on Campus” Main Title Sequence
“Dead Man on Campus” Main Title Sequence
“Dead Man on Campus” Main Title Sequence
“Dead Man on Campus” Main Title Sequence
“Dead Man on Campus” Main Title Sequence
“Dead Man on Campus” Main Title Sequence

“Dead Man on Campus” Main Title Sequence

Imaginary Forces, Los Angeles, California, 1998

Description

We wanted to introduce the black humor of the film in the title sequence. The movie centers on the urban myth that if your college roommate commits suicide, you are awarded straight A’s for the semester. Using the standardized test iconography, we devised our own SAT (suicide aptitude test). The credits were woven into the text as part of the diagrams and multiple-choice questions, each name getting a different treatment. By setting the titles in a funny, unexpected format, the sequence hinted at the dark comedy that follows. The music, Marilyn Manson’s cover of David Bowie’s Golden Years, provides one more ironic touch.

Collections: Communication Graphics: 20 (1999)
Discipline: Motion graphics
Format: Animation, Film title (Title sequence), Motion graphic

Credits

Design firm
Imaginary Forces
Art director
Karin Fong
Creative director
Peter Frankfurt
Designers
Karin Fong, Adam Bluming
Illustrator
Wayne Coe
Head of production
Saffron Kenny
Producer
Maureen Timpa
Editors
Doron Dor, Kurt Mattila, Larry Plastrik
Inferno artist
Jim Goodman
Copywriters
Adam Bluming, Karin Fong
Typeface
Adobe Garamond
Client
MTV Films, Paramount
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