The goal of the project was to build awareness of and raise funds for Evan’s Life Foundation—a nonprofit organization that gives aid to children at risk—in a fresh and different way. In the past we had created and distributed a typical annual newsletter, featuring grant recipients and their stories, but this year I felt it was time to change the format and create a marketing piece that came closer to representing the perilous truth about these kids. We chose one child to symbolically represent the type of children we work with, and, using a journalistic style of photography, we set out to shoot a day in the life of Kevin. From concept to completion, it took us six weeks. The response was just as I had hoped: no one who reads this piece from cover to cover can help but be affected by the message and have his or her consciousness raised.