Modem Media, the leading internet marketing firm, was in need of a “vision piece” to inform potential clients about the company. We developed the point-of-view book informing customers of the company’s services. This involved developing a strategy, designing and writing the book, and commissioning photography. The book is unique in that the design is not overwrought and tells a compelling story in a memorable way, leading the reader along a journey.

Working within the parameters of the client’s typefaces and corporate colors presented a slight challenge, as did the goal to keep the message simple and on target. Too often corporate pieces become “catch-all” capabilities booklets—this is a high-level “vision piece.”