American Crew 01 Book
Liska and Associates, Chicago, Illinois, 1996
Description
American Crew is an innovative and fashion-forward company that markets men’s hair products to professional salons and their distributors. Collection 01 is an oversized 64-page hardcover book designed to provide salons with a marketing tool that helps attract and retain male clientele while reinforcing the American Crew brand as the leader in the men’s personal grooming market.
Collections:
Communication Graphics: 18 (1997)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Liska and Associates
- Art director
- Steven Liska
- Graphic designer
- Marcos Chavez
- Photographer
- Mark Havriliak
- Writer
- Jack Sichterman
- Typefaces
- Bell Gothic, Garamond, Highway Gothic, OCRB, Letter Gothic
- Paper
- Gleneagle Dull
- Client
- American Crew
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