American Crew 01 Book

American Crew 01 Book

Liska and Associates, Chicago, Illinois, 1996

Description

American Crew is an innovative and fashion-forward company that markets men’s hair products to professional salons and their distributors. Collection 01 is an oversized 64-page hardcover book designed to provide salons with a marketing tool that helps attract and retain male clientele while reinforcing the American Crew brand as the leader in the men’s personal grooming market.

Collections: Communication Graphics: 18 (1997)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Catalogue, Promotion

Credits

Design firm
Liska and Associates
Art director
Steven Liska
Graphic designer
Marcos Chavez
Photographer
Mark Havriliak
Writer
Jack Sichterman
Typefaces
Bell Gothic, Garamond, Highway Gothic, OCRB, Letter Gothic
Paper
Gleneagle Dull
Client
American Crew
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