The Six-Minute Souffle was a book the entire publishing house was behind from the start. Here was an author who had already written a bestselling cookbook and who we felt had the potential for another one. Our concern was to produce a book that would look lavish but at the same time live up to the title of the book—that is, epitomize speed and efficiency in cooking. To accomplish this economically (we could not price the book any higher than $12.95, the competition in the cookbook field being what it is), we did several things: we printed the book in two colors and used two different screen values throughout to give it a special feeling, we used specially designed large, colorful side running heads to aid the book in finding her/his way around in the book, and a great deal of care was taken in laying out the book so that each recipe would by complete on one or facing pages. The jacket was efficiently done, too: with the photographer working closely with the designer, only one shot was needed to get the desired wraparound look.