Yevgeny Yevtuschenko: City of No, City of Yes
Greenberg Kingsley, New York, New York, 2000
Description
The typical nonbudget required us to keep all production “flourishes” to inexpensive ink tricks (in this case, reduced color palettes). It also meant no money for marketing; so we made the word “yes” in the title really big. Challenges included a lack of money and a marketing and product management team of two people. Also, some of the poems were in Russian and had to be reproduced in the Cyrillic alphabet. Both the keystroking and proofreading were hard on the eyes. I’m happiest with the pink disc. I’m also glad to have had the experience of working for clients who initiated a project out of personal interest. In this particular case, the client went through all the hoops of starting up a record company (UPC codes, copyright lawyers, distribution arrangements, etc.) just for this recording. God bless ’em.
Credits
- Design firm
- Greenberg Kingsley
- Art director/creative director/designer
- D. Mark Kingsley
- Typefaces
- Univers, Univers Cyrillic, custom
- Printer
- A to Z Music Services
- Trim size
- 4 13/16 inches square
- Software
- QuarkXPress, Adobe Illustrator, Adobe PhotoShop
- Client/publisher
- The Van Winkle Clef