The objective of the School of Visual Arts’ undergraduate catalogue, Proof, is to show prospective students why SVA is the preeminent training ground for the next generations of artists. We want to prove that SVA, located in New York City, is the best art school. Our solution to that objective was to present visual and factual evidence—proof—first by giving dozens of facts about New York, SVA and its students, and then by presenting hundreds of examples of student work throughout the book.

The unexpected choice of the thin, newsprint-style paper stock helps to unify the large variety of very different art styles included and adds an appealing tactile quality. The concept of “Design Your Own Cover” with the enclosed stickers would appeal to its artistic audience and the custom clothing-tag headband is a nice touch.