Comedy Central felt that its familiar globe and skyscraper logo needed some updating, and chose Imaginary Forces to come up with an entirely new on-air package that complimented its bold style of programming. Each piece acts as a mini-graphic story, which shows the updated logo exploding, bending, stretching and uncoiling in wildly unheard of day-glo combinations. With these pieces, Imaginary Forces created a vibe that jumps off the screen and demands that Comedy Central is the place for all brands of comedy. The challenge was to create a strong graphic language that promoted Comedy Central’s programming, as well as a bold, updated attitude.