The primary challenge with the design of this book was to reintroduce the richness and complexity of the classic tale of Pinocchio to an audience informed primarily by the Disney version. The recognizable wooden puppet is carved out of the dark, solid wood cover to foreshadow that for this moralistic tale about the challenges of life; the text clearly states: “the wood out of which Pinocchio is carved is humanity itself.” In this way, the cover is at once recognizable and surprising. The body of the book is proportioned and set in a contemporary reworking of a traditional book layout, to speak to the tale’s enduring history and to forefront Ghiuselev’s illustrations.