Silicon Valley Bank provides banking services to entrepreneurs and the companies they build. This year, SVB wanted to celebrate entrepreneurs and demonstrate their understanding of the personal sacrifices a person makes to bring their “big idea” to fruition. The design approach for this piece is intended to be very frank and matter-of-fact, while being fresh and somewhat magazine-like, and aesthetic that the Y-generation entrepreneur might appreciate. The brochure was saddle-stitched to give it a feeling of immediacy and intimacy, something you wouldn’t expect from a typical bank.