Project brief: 16 and Pregnant and Teen Mom depict the very real consequences of having unprotected sex.

Approach: The book showcases quotes from viewers and journalists and the results of polls conducted by Nielsen Media Research that highlight the positive impact both shows are having on sexually active teens. Books were sent to potential advertisers, members of Congress and the White House.

Effectiveness: Both shows continue to perform well on MTV and, according to polls conducted by Nielsen, have had a positive impact on teens.