“Paint improvements by the pot-full!”
McCann-Erickson, Inc., 1957
Description
Collections:
Fifty Advertisements of the Year (1958)
Discipline:
Promotional design and advertising
Format:
Advertisement
Credits
- Agency
- McCann-Erickson, Inc.
- Art director
- Daniel W. Keefe
- Photographer
- Paul Wing
- Process
- Letterpress
- Typefaces
- Franklin Gothic Wide, Caledonia
- Compositor
- Milton Zudeck, McCann-Erickson, Inc., Superior Typography, Inc.
- Engraver
- The Beck Engraving Company
- Client
- Esso Standard Oil Co.
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