For several seasons, Stanford Lively Arts held a series of wine-tasting events in conjunction with certain performances as a way of thanking donors for their philanthropic support. Yet awareness and attendance were quite poor. With the invitations, we saw a previously untapped potential for the artwork, materials and production methods to create a more intimate sensibility—framing the events as opulent and exclusive but also highly personal. To this end, we employed hand-stamped elements, textured papers and letterpress printing. The results: increased visibility and buzz, a record-setting 30% response rate, and more funding for the arts. 

It’s just really nice; there’s a lot of discipline yet it’s lush.