Burton Consumer Catalogue
Jager Di Paola Kemp Design, Burlington, Vermont, 1994
Description
Similar in style and creative intent to the '94 Burton Marmot Dealer catalogue, this consumer version was translated into five languages and mailed direct to consumers worldwide. Handwritten elements were rewritten in each language and great effort was taken to ensure that the catalogues never looked retro-fitted for each version.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Catalogue, Direct mail, Promotion
Credits
- Design firm
- Jager Di Paola Kemp Design
- Creative director
- Michael Jager
- Art director
- David Covell
- Designers
- Keith Brown, David Covel, Dan Sharp
- Photographers
- Geoff Fosbrook, Various
- Printer
- Danbury Printing and Litho
- Client
- Burton Snowboards
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