We wanted to create a self-promotional piece that potential clients would notice and keep on their shelves. We were inspired in part by one of our clients, Golden Books, whose classic story books were scattered around our studio. The format enabled us to show portfolio highlights without the predictability of a catalogue, but rather by weaving examples in among the playful illustrations and story line. Above all, the story book was an ideal way to explain our firm through words and pictures working together, in an ironic simplification of what we do for our clients.