MoMA Home Delivery, Website-educational and nonprofit

MoMA Home Delivery, Website-educational and nonprofit

Flat, 2008

Description

Flat was engaged to create the site for Museum of Modern Art exhibit, “Home Delivery: Fabricating the Modern Dwelling.” This show consisted of an interior exhibition that was a selective survey of prefabrication in architecture (represented by the Timeline) and an exterior exhibition on an adjacent lot that featured five installed prefabricated homes that were open to the public (as chronicled in the Installation Journal Archive). This exhibition was a massive undertaking for MoMA, who commissioned the installations, oversaw the permitting and construction, and managed all the usual items relating to an exhibition including a catalogue, website and educational materials.

Flat designed and built the website and supporting content-management system. In line with the innovative nature of the other elements of this exhibition, the Home Delivery website was the first MoMA exhibition website to engage in daily, multi-voiced online publishing. Its first phase featured an online journal so that architects, curatorial staff and project managers could update the site. Its second phase added on interactive representations of the interior exhibition materials.

Juror Notes

Even though the way this site was built is a bit of a cheat, we like the way it captures the spirit of the exhibition. For a viewer who has not seen the show in person, the site is a rich surrogate. 

Collections: AIGA 365: 30 (2009)
Repository: Denver Art Museum
Discipline: Information design
Format: Information graphic, Website

Credits

Design firm
Flat
Creative directors
Allegra Burnette (MoMA), Tsia Carson
Art director
Petter Ringbom
Project managers
Maureen Costello, David Hart
Designers
Dan Arbello, David Maron
Interactive designers
Ben Haynes, Bryan Winters
Curators
Barry Bergdoll, Peter Christensen
Client
Museum of Modern Art
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