Dortmund Poster

Dortmund Poster

Nike, Inc., Beaverton, Oregon, 1992

Description

This poster for the German soccer team Borussia Dortmund breaks the rules of traditional sports team posters. Designed as a game giveaway, the poster conveys the excitement and energy of the game as well as the irreverence of the players. To create a spirit of fun, the designer and photographer showed each player Polaroids of his teammates before photographing him. Each player tried to outdo the last. In the end, each participant experienced the design process at its collaborative best.

Collections: A Decade of Sports Graphics
Discipline: Promotional design and advertising
Format: Posters, Promotion

Credits

Design firm
Nike, Inc.
Art director
Jeff Weithman
Designer/illustrator
Jeff Weithman
Photographer
Richard Corman
Printer
Henkes Senefelder
Paper
Arjomarie
Client
Nike, Inc.
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