Gabby Shoe Card

Gabby Shoe Card

Nike Design, Beaverton, Oregon, 1995

Description

This card was sent to music, television, movie celebrities with a free pair of Gabby Reece training shoes. The project had a small budget so only two colors could be used. I wanted to design something with a fun, carefree mood and still talk about product benefits.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Promotion, Cards

Credits

Design firm
Nike Design
Art director
Dan Richards
Graphic designer
Dan Richards
Illustrator
Dan Richards
Writers
Laura Houston, Dan Richards
Typographer
Dan Richards
Printer
Graphic Print Solutions
Paper
Starwhite Vicksburg
Client
Nike, Inc.
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