Advertising: It’s Role In Modern Marketing
Stephen Rapley, 1978
Description
Collections:
The Book Show: Textbooks (1979)
Discipline:
Book design
Format:
Book
Credits
- Art director/designer
- Stephen Rapley
- Jacket designer
- Stephen Rapley
- Production manager
- Ray Ashton
- Authors
- S.W. Dunn, A.M. Barban
- Editors
- Paul Donnelly, Sandy Nykerk
- Size
- 8 x 10 inches
- Pages
- 768
- Quantity printed
- first printing of 12,000 copies
- Price
- $16.95
- Typefaces
- Olive Antique, Frutiger, Palatino
- Typesetter
- Clarinda Company
- Printers
- R.R. Donnelley & Sons, Lehigh Press
- Printing method
- Offset Litho
- Papers
- Restorecote 50#, Kivar 6
- Paper supplies
- Bergstrom, Scott Graphics
- Binder
- R.R. Donnelley & Sons
- Binding method
- Perfect casebound
- Publishers
- Dryden Press, Garret White
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