The North Face approached us with the goal of making its tent-pitching instructions as well designed and user-friendly as its tents. Its existing instructions and those of many of its competitors were text-heavy and fairly complicated.

The new design breaks down each set of instructions into 12 steps. Users follow a simple progression of action-oriented text and accompanying color photography. The simple, image-oriented design lends itself to use in the field (even in bad weather or poor light) as well as to a multiple-language format. The instructions are printed on synthetic paper for durability.