School of Visual Arts Senior Library 2016
Hinterland, New York, New York, 2017
Description
Book design for The School of Visual Arts, a multidisciplinary college of art and design. The Senior Library is a remarkable portrait of the Design and Advertising students at SVA, as they are just about to embark on their careers. The official brief is there is no brief, beyond the specific dimensions.
The design of the Library conceptually expands on the "Choose Your Own Adventure" children’s book series. There are a few ways to navigate the book. The jacket doubles as a poster with a visual index of the students on one side and an alphabetical index on the other (with faculty/majors noted). If you prefer to just flip through the pages, information in the gutter will lead you to additional work from that student.
The target audience for this book was current and prospective students as well as advertising and industry professionals. It played a large role in recruitment this year.
Credits
- Design firm
- Hinterland
- Creative director
- Scott Buschkuhl
- Art director
- Regina Puno
- Designer
- Jen Marchese
- Photographer
- Jason Wyche
- Author
- School of Visual Arts
- Trim size
- 7.5 x 11 inches
- Pages
- 728
- Typefaces
- Akkurat, Custom
- Printers
- Brilliant Graphics, Artron-Brilliant
- Jacket printers
- Brilliant Graphics, Artron-Brilliant
- Binders
- Brilliant Graphics, Artron-Brilliant
- Binding method
- 3 Piece Hardcover
- Publisher
- School of Visual Arts