Hummel / Three Sculptures
Green Dragon Office, Los Angeles, California, 2010
Description
Project brief: To document an installation of three monumental sculptures by contemporary Los Angeles artist Paul McCarthy at a new art space in Los Angeles in one volume and the preparatory work that led him to the sculptures (based on a group of studies of Hummel figurines) in a companion volume. Both volumes contain the artist’s statements, essays and checklists.
Approach: The books combine working models, process pictures and final images of finished works. Inspired by sweet figurines of children, these particular works inspired us to use a large “picture book” format, uncoated paper and a color scheme that alludes to the uneasy biological, fleshy interpretation embodied in Paul McCarthy’s work. The books were designed hand in hand with the artist so they represent a sort of “artist’s book/designer’s book” hybrid.
Effectiveness: Hard to say! But people respond to the weird mood of these two volumes.
Juror Notes
Straightforward yet creepy and gorgeous.
Credits
- Design firm
- Green Dragon Office
- Creative director
- Paul McCarthy
- Art director
- Lorraine Wild
- Designer
- Victor Hu
- Photographer
- Fredrik Nielsen
- Editors
- Paul McCarthy, Sarah Watson
- Trim size
- 15.75 x 11.125
- Pages
- 128 (Hummel), 48 (Three Sculptures)
- Typeface
- Kabel
- Printer
- Shapco Printing, Inc.
- Printing method
- Offset lithography
- Paper
- Mohawk Superfine
- Binding method
- Hardcover
- Client
- L&M Arts