Simpson Paper “Tools of the Trade #2: Photography” promotion
Pentagram Design, New York, New York, 1995
Description
Each edition of this series focuses on an artist’s medium printed on the Simpson paper most suitable. As part of the company’s larger “Tools of the Trade” campaign, the photography book is an effective, easy-to-use reference guide as well as a beautiful promotional piece.
Collections:
Communication Graphics: 17 (1996)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Pentagram Design
- Art directors
- Woody Pirtle, John Klotnia
- Graphic designers
- John Klotnia, Ivette Montes de Oca
- Copywriter
- Peggy Roalf
- Printer
- MacDonald Printing
- Paper
- Simpson Starwhite Vicksburg
- Client
- Simpson Paper Company
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