Simpson Paper “Tools of the Trade #2: Photography” promotion

Simpson Paper “Tools of the Trade #2: Photography” promotion

Pentagram Design, New York, New York, 1995

Description

Each edition of this series focuses on an artist’s medium printed on the Simpson paper most suitable. As part of the company’s larger “Tools of the Trade” campaign, the photography book is an effective, easy-to-use reference guide as well as a beautiful promotional piece.

Collections: Communication Graphics: 17 (1996)
Repository: Denver Art Museum
Discipline: Promotional design and advertising
Format: Promotion, Booklet

Credits

Design firm
Pentagram Design
Art directors
Woody Pirtle, John Klotnia
Graphic designers
John Klotnia, Ivette Montes de Oca
Copywriter
Peggy Roalf
Printer
MacDonald Printing
Paper
Simpson Starwhite Vicksburg
Client
Simpson Paper Company
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