The inspiration for the Encore Careers visual identity came from a quote by noted cultural anthropologist Mary Catherine Bateson: “The famous midlife crisis is a search for punctuation, for the feeling that one is making a new start.” The semicolon as a graphic device is the focal point of the identity. The design aligns one’s earlier career with possibilities for the future. The Encore Careers movement is creating broad awareness and appeal around a galvanizing idea, building a community of passionate followers and spreading the word virally.

The application makes the logo come alive; encourages whoever is implementing the mark to have fun.