The Art of Advertising
Nai Y. Chang, 1977
Description
Collections:
The Book Show: General Trade Books (1978)
Discipline:
Book design
Format:
Book
Credits
- Art director
- Nai Y. Chang
- Designer
- George Lois
- Jacket designer
- George Lois
- Production manager
- Shun’ichi Yamamoto
- Authors
- George Lois, Bill Pitts
- Size
- 11.75 x 11.75 inches
- Pages
- 332
- Quantity printed
- first printing of 10,000
- Price
- $45.00
- Typefaces
- photo lettering News Gothic (text), photo lettering Franklin Gothic (display)
- Typesetter
- Tri Arts Press
- Printer/binder
- Toppan Printing Co.
- Printing methods
- offset, gavure
- Jacket printer
- Takeo Paper Manufacturer
- Paper
- Satin coat (matte) 105#
- Paper manufacturer
- Kanzaki Paper Manufacturer
- Binding materials
- cloth: Mochizuki Binding Cloth Co.,; 3.5 mm chip board
- Binding method
- 12 page sewing. Follow back
- Endpapers
- S.T.-cover
- Endpaper manufacturer
- Takeo Paper Manufacturer
- Publisher
- Harry N. Abrams, Inc.
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