The Art of Advertising
The Art of Advertising
The Art of Advertising

The Art of Advertising

Nai Y. Chang, 1977

Description

Collections: The Book Show: General Trade Books (1978)
Discipline: Book design
Format: Book

Credits

Art director
Nai Y. Chang
Designer
George Lois
Jacket designer
George Lois
Production manager
Shun’ichi Yamamoto
Authors
George Lois, Bill Pitts
Size
11.75 x 11.75 inches
Pages
332
Quantity printed
first printing of 10,000
Price
$45.00
Typefaces
photo lettering News Gothic (text), photo lettering Franklin Gothic (display)
Typesetter
Tri Arts Press
Printer/binder
Toppan Printing Co.
Printing methods
offset, gavure
Jacket printer
Takeo Paper Manufacturer
Paper
Satin coat (matte) 105#
Paper manufacturer
Kanzaki Paper Manufacturer
Binding materials
cloth: Mochizuki Binding Cloth Co.,; 3.5 mm chip board
Binding method
12 page sewing. Follow back
Endpapers
S.T.-cover
Endpaper manufacturer
Takeo Paper Manufacturer
Publisher
Harry N. Abrams, Inc.
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