Izzy Catalogue
BBK Studio Inc., Grand Rapids, Michigan, 2006
Description
The izzydesign catalogue reinforces the company’s philosophy of people-centered design and the power of collaboration. The photo-rich pages combine izzydesign’s fun and affordable furniture with the children and grandchildren for whom izzydesign products are named. While most furniture catalogues include black and white, three-dimensional line drawings and pedestrian product descriptions, BBK Studio worked with izzydesign to incorporate people, products, and fun, punchy product descriptions to inspire and amuse architects, designers and other key decision makers. Like all of izzydesign’s printed marketing materials designed by BBK Studio, the catalogue is light, fun and rich with information. Color-tabbed pages make finding products a breeze.
Juror Notes
“With graceful subtlety, this catalogue makes the layered complexity of ordering seem surprisingly easy. A strong grid system paired with smart illustrators and photos makes it a pleasure to use.”
Credits
- Design firm
- BBK Studio Inc.
- Creative directors
- Michele Chartier, Yang Kim
- Art director
- Michele Chartier
- Designers
- Michele Chartier, Adam Rice
- Illustrators
- Tim Calkins, Jon Post, Adam Rice
- Photographer
- Izzy Design
- Production artist
- Vicki Post
- Picture editor
- Michele Chartier
- Project managers
- Michele Chartier, Debbie Goode
- Editor
- Kristin Tenant
- Writer
- Kristin Tenant
- Copywriter
- Kristin Tenant
- Printer
- SVH
- Printing method
- Offset lithography, 4/C, aqueous coating
- Binding method
- Perfect
- Papers
- Fortune Gloss 60 lb. text, White 80 lb. cover
- Typeface
- Avenir
- Client
- Izzy Design