Show Open for MTV’s “AMP”
Arce & Kwan Inc., New York, New York, 1996
Description
The open for MTV’s “AMP” was created using a mixture of live footage, 2-D, and 3-D animation. The piece was created to segueway into the weekly one-hour show “AMP,” which is a seamless ride of sonic and visual hallucinations. The open was intended to echo the content of the show by using very organic elements (both live and computer generated), edited in a rhythmic fashion to an abstract but energetic soundtrack. It is designed to appeal to an audience that is interested in the “electronica” music scene.
Collections:
Communication Graphics: 18 (1997)
Repository:
Denver Art Museum
Discipline:
Motion graphics
Format:
Motion graphic
Credits
- Design firm
- Arce & Kwan Inc.
- Creative director
- Alejandro Arce
- Graphic designer
- Alejandro Arce
- Animator
- Alejandro Arce
- Producer
- Todd Mueller
- Client
- MTV/Viacom
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