TV Land Retromercial Opens
MTV Networks, New York, New York, 1996
Description
The strategy was to create five-second opens and closes around each of the vintage commercials that run on TV Land. The function of the bumpers is to brand the retromercials as part of TV Land’s unique pop culture identity.
Collections:
Communication Graphics: 18 (1997)
Repository:
Denver Art Museum
Discipline:
Motion graphics
Format:
Animation, Motion graphic
Credits
- Design firm
- MTV Networks
- Art directors
- Jim Spegman, Matthew Duntemann
- Graphic designer
- Slatoff & Cohen
- Writer
- Mark Sullivan
- Client
- MTV Networks
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