The creative strategy was to create specialized end pages that support the spirit and campaign message of Nickelodeon’s new fall campaign—“You’ve never done doing Nickelodeon.” We created approaches that enable kids to interact with our logo in a variety of ways. Hence, Nickelodeon is in their hands. It’s the network for kids. As a result, the end pages reflect the imagination and playfulness of Nickelodeon’s audience, kids aged six to eleven.