Office was asked to create an inspiring video to launch Fanta’s new global visual identity system. Office had previously created a new system for the brand’s 180 markets around the world, including a global design strategy, logo, packaging system, point-of-sale marketing and visual guidelines. The video—a version of which also aired as TV advertising in Mexico—brings the elements of that system to life, creating a world that’s rooted in the brand’s “orange” heritage and exudes a playful, imaginative, life-is-good spirit.

The piece does an excellent job beyond launching an identity system. Fluid animation and pacing. The use of vivid colors with stylized choreography is supported by well-crafted character design.