Jobe Psycho Wakeboard

Jobe Psycho Wakeboard

Sheehan Design, Seattle, Washington, 1995

Description

The wakeboard market covers all ages from youth to adult, so the designers took a "something for everyone" approach when creating this board graphic, based on clip art images assembled from their collection. The more you look, the more you find, especially when using the accompanying 3-D Chroma-depth glasses. Then you can see everything – which is more than the client saw of the final design. The designers literally handed the mechanical to the printer, craftily dodging the prospect of creative censorship.

Collections: A Decade of Sports Graphics
Repository: Denver Art Museum
Discipline: Brand and identity systems design
Format: 3D digital, Digital imaging, Artifact

Credits

Design firm
Sheehan Design
Art directors/designers
Art Chantry, Jamie Sheehan
Printer
Color Craft
Fabricator
HO Sports
Material
Aluminum
Client
Ascend Sports/Jobe Waterskis
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