Super Sad True Love Story
Rodrigo Corral Design, New York, New York, 2010
Description
Project brief: “Welcome to the day after tomorrow. In Gary Shteyngart’s near-future New York, the dollar has been pegged to the yuan, the American Restoration Authority is on high security alert and Lenny Abramov, the middle-age possessor of a decent credit score but an absurdly low—and embarrassingly public—Male Hotness rating, is in love with the young Eunice Park. Like many of the clients of his employer, the Post-Human Services division of the Staatling-Wapachung Corporation, he’d also like to live forever, but all he really wants is to love Eunice. And for a time, despite the traditional challenges of their gaps in age and ethnicity and the more modern hurdle of an oppressively networked culture that makes your most private identity as transparent as the Onionskin jeans that are all the rage, he does. Super Sad True Love Story is as corrosively hilarious as you’d expect from the satirist of Absurdistan and The Russian Debutante’s Handbook, but what may surprise you are the moments when the satire hits bedrock and the story becomes—no air quotes required—sad, true and very much a love story.” —Amazon.com
Juror Notes
We were won over by the smart use of slightly changing dots throughout the jacket—on the front cover, the spine, the back cover, even on the flaps. It’s fun to try to decode this one.
Credits
- Design firm
- Rodrigo Corral Design
- Art director
- Paolo Pepe