In 2000 the IT industry was going through a volatile and transformational year. IBM partnered with VSA to develop a “story” that captured this wild roller-coaster ride—a story that only a company with the breadth, depth and technological presence of IBM could tell. Working with IBM, VSA created a novel approach to the report, capturing the spirit of the industry and one year in the life of a company within it by building a colorful and engaging story that highlights IBM’ers who are facing a wide range of challenges, battles and successes. Simple, clean typography offers a classic approach with contemporary energy, coupled with artwork that opens up grand themes in each of the five chapters. The report has both a traditional tone of IBM stability and a contemporary energy that captures the dynamics of the world’s largest IT company.