The Mercedes-Benz diskette allows potential car buyers to research, from the comfortable environment of home, the technical innovations of the entire Mercedes-Benz automotive line. The diskette, which targets a mix of existing Mercedes owners, owners of competing vehicles, and new car buyers, allows users to digest large sums of technical data at their own pace. For Mercedes-Benz, the diskette represents a major effort to push the brand image toward style and performance. Our goal was to introduce the “E” as the embodiment of a long tradition of innovation in design and technology.