OpenIDEO
IDEO, London, England, 2010
Description
OpenIDEO.com is a web-based platform for innovation where creative thinkers worldwide can design better, together. Anyone who wants to participate can.
The platform, created by IDEO, seeks only solutions for social good. It works like this: Designers post a problem, typically sponsored by a nonprofit group, which moves through three phrases of development—inspiration, conception and evaluation—toward a solution. Site users provide feedback every step of the way, receiving points for their contributions. (Like in any good brainstorming session, both quality and quantity are valued.) At the end of the process, a final design is chosen. This design may be produced by whoever chooses to do so: all concepts are generated under a Creative Commons license and are thus shareable, remix-able and reusable. Everybody wins.
Read the full case study here: [http://www.aiga.org/case-study-openideo/]