The redesigned Department of Nike Archives (DNA) website offers all Nike employees access to a rich heritage collection going back to the earliest days of the company. Much more than a searchable database, it’s a way for staff to channel Nike’s legacy into new ideas and opportunities.

Featuring an archival collection of footwear, apparel, equipment, print design, videos, photographs, and sketches, the site is a browsable network of the brand’s fascinating history. Employees can use DNA as a powerful reference tool or they can follow a guided path of curated stories and collections. All visual assets are easily downloadable so users can leverage the past to inspire new designs for the future.

A powerful, flexible content management system makes this an ideal digital publishing platform for DNA staff to keep stories fresh and deepen the company’s legacy. Ultimately, Nike DNA is an invaluable creative tool and a whole new way of getting lost in the stacks.  

Read the full case study with juror comments here: [http://www.aiga.org/case-study-nike-dna/]

“Jury members with in-house design experience made a wish on Nike DNA in hope that their businesses would one day invest so well in curating and communicating their institutional memory.” —Jennifer Kinon