Nike “I Can Play”
Imaginary Forces, Los Angeles, California, 1997
Description
All of the type was shot on 35mm film with various textures and filters and different types of animation. Selected pieces of this animation were then editorially reconfigured to suggest staccato movement.
Collections:
Communication Graphics: 19 (1998)
Discipline:
Motion graphics
Format:
Motion graphic, Promotion
Credits
- Design firm
- Imaginary Forces
- Executive producer
- Peter Frankfurt
- Creative director
- Kyle Cooper
- Art director
- Adam Bluming
- Graphic designers
- Adam Bluming, John Choi, Grant Lau, Eric Cruz
- Advertising agency
- Weiden & Kennedy
- Agency producer
- Henry Lu
- Agency creative directors
- John Jay, Jamie Barrett
- Agency art director
- Joe Shands
- Agency copywriters
- Mike Folino, Mike Smith
- Typeface
- Bell Gothic
- Client
- Nike
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