Torino Olympic Games 2006
Iconologic, Atlanta, Georgia, 2006
Description
The Olympic Look of the Games for Torino 2006 integrated every visual element of the world’s biggest sporting event, from tickets to medals to uniforms to stadiums. The central metaphor of the passionate piazza was supported by vivid colors, sleek athletic pictograms and the theme “Passion Lives Here.”
Juror Notes
“Fresh and great look for the Torino Olympics. The stylized silhouettes mix art with athleticism.”
Collections:
AIGA 365: 28 (2007)
Repository:
Denver Art Museum
Discipline:
Brand and identity systems design
Credits
- Design firm
- Iconologic
- Creative directors
- Brad Copeland (Iconologic), Rafaella Panie (TOROC), Matt Rollins (Iconologic), Andrea Varnier (TOROC)
- Designers
- Chiara Alessio, Elisabetta Gamba, Dario Quatrini, Marco Richetto, Jerome Risoli, Irena Roccia (TOROC), Elise Thomason (Iconologic), Brigitte Ting (Iconologic), Paolo Ugazio (TOROC)
- Production directors
- Stefano Bracciantini (TOROC), Laura Perlee (Iconologic)
- Client
- Torino 2006 Olympic Games Organizing Committee
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