Each day, customers, employees, and the public form impressions about the products and services they use. This leading transportation provider considers consistency in signage design, fabrication, and installation a vital expression of its marketplace identity. The Amtrak Graphic Signage Standards Manual is a corporate identity program created to establish a national wayfinding system that is recognizable from station to station. Developed for Amtrak’s corporate users, field employees, and members of the architecture and design community involved in station design and renovation, the guide complies with the Americans with Disabilities Act, which mandates that all public accommodations and facilities be accessible to all people, including those with disabilities.