Because visual elements are so important to the success of a website, Cramer-Krasselt and Domani Studios fully rendered Porsche vehicles in 3-D, placing them in a stunning virtual environment that encourages site visitors to click and explore. Intuitive navigation and a clean interface were paramount and enabled users to obtain relevant information quickly. Flash technology provides the basis for a smooth interactive flow and seamless transitions from one section of the website into another. The team also created a custom module that allows potential Porsche buyers to upload a photograph of their driveways and “visualize” what a Porsche might look like in their homes. The site also provides consumers with practical leasing information and links to local dealers in their areas. 

Most car-promotion sites are over the top. This one shows both restraint and humor in an elegant and friendly interface.