Music video, Afra: “Digital Breath”
Wieden+Kennedy, Tokyo, Japan, 2004
Description
W+K Tokyo Lab is a new music label concept launched by Wieden+Kennedy Tokyo. W+K Tokyo Lab is about being in Tokyo now, using the power of Tokyo to attract the most innovative creative collaborators from around the world. Embracing the concept of “hybrid,” our mission is to provide new experiences that can only be created in Tokyo through a unique global mix of music, visuals and other forms of creative expression, on DVD and CD. Afra's “Digital Breath” triggers an organic genesis to create an enchanted forest-a Shangri-la of flora and fauna revealed by the sunrise. Simply, it is about good music, fresh visuals and new concepts of creative expression.
Collections:
AIGA 365: 26 (2005)
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Format:
Digital illustration, Promotion, Video
Credits
- Design firm
- Wieden+Kennedy
- Creative directors
- John C Jay, Sumiko Sato
- Art director
- + Cruz
- Design
- Sun An, + Cruz, Yiing Fan, Takagi Masakatsu, Jack Peng, WOOG
- Illustrators
- Hifana, Maharo, Takagi Masakatsu, Justin Wood, WOOG
- Production coordinators
- + Cruz, Jack Peng, Yiing Fan, Takagi Masakatsu
- Production artists
- Ryan Alexander, Sun An, Earl Burnley, Dickson Chow, Dominic Dijulio, Erik Erickson, Yiing Fan, Anthony Fung, Anastacio Gallardo, Eduardo Garcia, Hifana, Weston Ho, Paul Hwang, Deke Kincaid, Maharo, Scott McLain, Shogo Minamikawa, Ng Jason Park, Natasha Rand, John Sadler, Veronica Tan, Wayland Omid Vida, Paul Yeh
- Picture editor
- + Cruz
- Editors
- + Cruz, Finito (bkk), Joshua Homnick, Adam Hussey, Shane Lester, Takagi Masakatsu, Joe Mastromonaco
- Writers
- + Cruz, Yiing Fan, John C. Jay, Chad Park, Jack Peng, Woog
- Music
- AFRA
- Director of photography
- Asada “Pip” Setabuth (Triton Films)
- Content strategist
- + Cruz
- Producers
- Baptiste Andrieux, Richard Bjorlin, + Cruz, Frank Mele, Joanna Nostdal, Thacksakorn “Pump” Pradubpongsa (Triton Films), Kenji Tanaka
- Project manager
- + Cruz
- Structural designer
- + Cruz
- Architects
- Wieden+Kennedy Tokyo Lab, Takagi Masakatsu, Oceanmonsters
- Curator
- + Cruz
- Client
- Wieden+Kennedy Tokyo Lab
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