DirecTV wanted to get football fans to subscribe to its new offering, NFL Sunday Ticket. This program subscription would present as many as thirteen live NFL games on any given weekend. Campbell Ewald Advertising and Two Headed Monster collaborated to creat a gritty, high-impact spot that had the audacity to refer to NFL veterans as slackers and wimps. Of course, they’re slackers—they only play one game a week, while NFL Sunday Ticket has thirteen games.