My Life as a 10
GrupoW, Saltillo, Mexico, 2005
Description
The story of an unknown confused with someone extraordinary. Visit the Brazilian favela and meet this weird character, a simple man with a peculiar situation: he looks like the biggest soccer player. Watch the film, fall in love with the characters . . . and know the new Nike apparel line.
With this project, Nike Latin America launched its new casual apparel line. Focus on the football-crazy kids, and use a peculiar animated film, with an original script and a strange look.
Collections:
AIGA 365: 27 (2006)
Repository:
Denver Art Museum
Discipline:
Experience design
Format:
Website
Credits
- Design firm
- GrupoW
- Creative director
- Miguel Calderon
- Art directors
- Cesar Moreno, Francisco Romahn
- Designers
- Roberto Espero, Jezreel Gutierrez
- Illustrator
- Jezreel Gutierrez
- Photographer
- Fernando Valdes
- Production director
- Ulises Valencia
- Production coordinator
- Marcela de la Cruz
- Copywriter
- Ivan Gonzalez
- Interactive designer
- Sebastian Mariscal
- Producers
- Miguel Calderon, Ulises Valencia
- Project manager
- Alexandra Pescador
- Structural designers
- Homero Sousa, Raul Uranga
- Client
- Nike
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