For over a decade, Bags has been the leader for remote skycap services. The challenge was to create a site that worked across all platforms and mobile devices to introduce the company’s new brand identity. The site was coded using innovative JavaScript and CSS to ensure its global compatibility. The horizontal scrolling movement of the navigation echoed the Bags process of moving luggage seamlessly from one location to another.

The communications objectives were to reinforce the company’s leadership position, clarify services, connect with consumers and distinguish Bags as the company moved toward becoming a global brand. In addition to the main content sections, the site illustrates the Bags service through a looping animation at the bottom of the browser window. The target audience is airline passengers traveling to hotels, convention centers and cruise ports.