The Courier Collection is a set of premium messenger bags targeted for the bike-messenger audience. The aim for the packaging was to connect the consumer with a familiar yet refined format that was appropriate for the product it enclosed. The contrast between the rawness of the packaging motif and the sophistication of the details, such as the string tie and button closure, communicates a sense of “rugged refinement.”

This series of boxes delivers form and function simply. The raw use of materials is appreciated.