Coca-Cola Healthworks
Groover Design, Atlanta, Georgia, 1995
Description
"Always Balanced," a 24-page booklet for employees of the Coca-Cola Company, provides an overview of company programs and services to help associates get the most out of their workdays and balance work and personal obligations. The booklet uses three full-page illustrations, each done by a different artist, depicting different life-balance programs. The artists' energy and physicality, bold colors, and aggressive brushwork graphically capture the spirit of sports in Coca-Cola's Healthworks program.
Collections:
A Decade of Sports Graphics
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Groover Design
- Art director/designer
- Richard Shannon
- Illustrators
- Susan Groover, Lonni Sue Johnson, Nina Laden
- Printer
- Tucker-Castleberry Printing
- Paper
- Mohawk Satin
- Client
- The Coca-Cola Company
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