The comfortable, storelike environment of the Chronicle Books GiftWorks display is a dramatic departure from the rows of bookshelves and backlit light boxes typical of industry trade show booths. The 30’ by 10’ in-line display uses a neutral palette of natural recyclable clear maple and galvanized aluminum to highlight Chronicle’s colorful collection. The modular exhibit components can be reconfigured to adapt to various floorplans, eliminating the need to build new booths for different shows. The exhibit also displays fixtures in the Chronicle Books lobby when not in use at trade shows.