Natural Selection Foods Brochure
Jerry Takigawa Design, Monterey, California, 1996
Description
The purpose of this brochure is to introduce produce buyers to Natural Selection Foods, a newly formed company committed to providing healthy food, especially in the large-scale production of organics.
We value this project because of the client’s sincere committment to the organics industry. The design solution is attempting to give Natural Selection Foods an earthy but contemporary persona. The brochure uses recycled paper and soy-based inks, trying to say more with fewer processes.
Collections:
The Greening of Design
Repository:
Denver Art Museum
Discipline:
Promotional design and advertising
Credits
- Design firm
- Jerry Takigawa Design
- Art director
- Jerry Takigawa
- Graphic designer
- Glenn Johnson
- Photographers
- Tom O’Neal, Jerry Takigawa
- Writer
- Gay Machado
- Typefaces
- Oficina Sans Book, Oficina Sans Bold
- Printer
- Bayshore Press
- Papers
- Simpson Evergreen 80# Kraft Cover, Evergreen 70# Fiber Text, Quest 80# Beige Text
- Client
- Natural Selection Foods
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