@Issue is a journal about the effective use of design in business. While design manifests itself in nearly every aspect of business—from architecture, signage, retail interiors, the physical appearance and ergonomic handling of a product to all forms of visual communications—its contribution to the success and profitability of a company are often undervalued. Through real-life case studies and tangible examples, @Issue looks at design from a business point of view, and provides useful information on how companies can make design an integral part of their overall business strategy.